The shocking truth

Last Updated: 25th Jan 2019

The shocking truth

Some time ago we decided not to get angry any more about how some gem traders eloquently hype up low grade stones to sparkling gems.
The fact that some unscrupulous dealers use massively enhanced photos to advertise their gems is nothing new, either.

However, sometimes the chutzpah, with which this is done, is downright shocking.

Recently a customer wanted to find out, why our Tanzanites are so much more expensive than Tanzanites sold in online auctions. So he bought a stone from a US-based gem trader through a popular internet auction platform.

Now he knows.

This "photo" was used to advertise the Tanzanite in the auction

This is what he got:

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